The Blog

Informative, useful & interesting content

The influencer marketplace is growing and maturing dramatically so we produce content that tries to be informative, useful and interesting; a bit different to the news you might read on news sites.
The difference between lift and conversion and the role influencers play in both
23 Aug, 2021

The difference between lift and conversion and the role influencers play in both

Conversion rate’ is a traditional marketing measurement, but should we all be switching to ‘lift rate’ and can influencers benefit both, one or neither? Woodsman and outdoors-types have agonised for millenia over whethe...
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Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour
13 Aug, 2021

Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour

We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making, but influencers have the, well… influence, to break the cycle and drive consumer action. There is a story on my daughter’s bookshel...
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Influencer Boosting
12 Aug, 2021

Influencer Boosting

How to set up your account for boosting brand collaborations and supercharging your impact! What is influencer content boosting? Boosted content is when a brand puts spend behind an influencer's organic social media po...
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Influencers and your marketing funnel
26 Jul, 2021

Influencers and your marketing funnel

The marketing funnel is a well-accepted marketing model, but what about influencers in the marketing funnel? Are influencers only there to generate reach or do they have a bigger part to play? Could you be doing more wi...
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Our real world experiences behind 5 influencer marketing statistics
24 May, 2021

Our real world experiences behind 5 influencer marketing statistics

Influencer marketing statistics make for good headlines, but often the story behind the statistic is more interesting. This recent article, for example, led with the claim that 71% of marketers are boosting their influe...
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We're Hiring - New Business Manager
18 May, 2021

We're Hiring - New Business Manager

New Business Manager Job Description “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by shadowing the commercial director, a development plan is in place that will see you fast-t...
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Influencer marketing in 2021 and beyond: long-term influencer partnerships and influencers as customer service?
31 Mar, 2021

Influencer marketing in 2021 and beyond: long-term influencer partnerships and influencers as customer service?

The idea of influencers being used outside of the traditional marketing format is nothing new, but actually pulling the trigger on that idea is. Discussions around influencers as long-term sales people, community advoca...
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Word of mouth marketing is back and it means more than just influencers
24 Mar, 2021

Word of mouth marketing is back and it means more than just influencers

Word of mouth is hardly the sexiest marketing phrase of the moment. Important though it may be to retail and fast moving consumer goods (FMCG) markets in particular, it’s probably not something your agency has recently...
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We're looking for an Influencer Campaign Executive
24 Mar, 2021

We're looking for an Influencer Campaign Executive

Job Description “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by supporting the campaign managers, we expect you to be able to quickly take responsibility for campaigns.” Summ...
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The top ten fashion micro influencers are not going to help you to scale your influencer campaign
15 Mar, 2021

The top ten fashion micro influencers are not going to help you to scale your influencer campaign

Your agency has just won an influencer marketing brief for a major fashion brand. What a result! There’s some well deserved jubilation and then the hard work begins. Perhaps you’ve got an idea of the sort of campaign y...
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Is your platform's database killing your influencer campaign?
14 Mar, 2021

Is your platform's database killing your influencer campaign?

If you’re an agency that works on campaigns with influencers then you will know by now that finding the right influencer to work with can be tricky.  Let’s say you have a client who wants you to run a fashion campaign f...
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How to find micro influencers on Instagram
8 Mar, 2021

How to find micro influencers on Instagram

Finding influencers is tricky. If you’re an influencer manager or looking for influencers to work with for the first time then you’ll quickly find that one of the major challenges is what we call ‘discovery’: identifying...
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The tale of the tape: Influence Network's 2020 stats
10 Feb, 2021

The tale of the tape: Influence Network's 2020 stats

We like transparency and we like people who actually do what they spend a lot of time saying they can do. We think (and often say) that we can make a huge difference to your influencer marketing campaigns.  We put our h...
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We're Hiring - Growth Manager
9 Feb, 2021

We're Hiring - Growth Manager

Growth Manager Job Description “suited to someone from a B2B growth marketing background with agency experience and ambitions to build on their natural competency for lead generation and new business.” Summary We’re I...
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Influencer marketing in 2021
8 Jan, 2021

Influencer marketing in 2021

As we start a new year, our commercial director, Alec Harden-Henry has pooled the knowledge of his agency, brand and influencer connections and put pen to paper on what changes we’ll see in influencer marketing in 2021....
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Fairness, equality and transparency; how we balance influencer union concerns with brand’s needs for value and performance
4 Jan, 2021

Fairness, equality and transparency; how we balance influencer union concerns with brand’s needs for value and performance

Some years ago, when we started speaking to people about influencer marketing and our platform, we would talk about how the sector could be a little like The Wild West and how we helped brands to ‘tame’ it. The regulati...
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EAS explained: how the metric we developed solves a key influencer marketing challenge
7 Dec, 2020

EAS explained: how the metric we developed solves a key influencer marketing challenge

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....
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4 suggested changes to the ASA influencer marketing guidelines from agencies, brands and influencers
27 Nov, 2020

4 suggested changes to the ASA influencer marketing guidelines from agencies, brands and influencers

The Advertising Standard Agency’s (ASA) guidelines for influencer marketing received a refreshed look in February. It was a level of admittance by the ASA that perhaps the guidelines, or at least the way they were presen...
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How to brief an influencer
18 Nov, 2020

How to brief an influencer

“The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.” The br...
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We're Hiring! We're looking for an Influencer Campaign Manager to join our amazing team.
11 Nov, 2020

We're Hiring! We're looking for an Influencer Campaign Manager to join our amazing team.

We're Hiring! Influencer Campaign Manager We’re looking for an experienced Influencer Campaign Manager ready for progression into a leadership role as the campaign management team and wider business grows over the next...
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How can brands help to maximise externally run influencer campaigns?
4 Nov, 2020

How can brands help to maximise externally run influencer campaigns?

How can brands help to maximise externally run influencer campaigns? We often get asked by the brands we work with whether there’s anything they can be doing to help their influencer campaigns to succeed. If you’re exp...
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6 ways to use influencers in more creative ways
12 Oct, 2020

6 ways to use influencers in more creative ways

Just recently I wrote an article for CIPR’s Influence magazine covering the hiring of influencers in the US as a way to get consumers back into shops.  It’s a unique approach to working with influencers, brought about b...
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‘I Wish I Had Your Confidence’ - What goes into being a body positive influencer with over 10,000 followers
24 Sep, 2020

‘I Wish I Had Your Confidence’ - What goes into being a body positive influencer with over 10,000 followers

The most popular comment I receive as a Body Positive influencer is, 'I wish I had your confidence' - That's why I'm here.    To teach everyone who finds my page how to love and accept their body, how to be more daring...
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Influencer Tips & Tricks
24 Sep, 2020

Influencer Tips & Tricks

I have been blogging for over a year now. I can definitely say it has gone very fast and has been an incredible journey so far. Despite having a background in marketing prior to training to be a Teacher, blogging was not...
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The Highs and Lows of becoming an ‘Influencer’
24 Sep, 2020

The Highs and Lows of becoming an ‘Influencer’

As I write this blog, I’m in a little bit of a funk and I’m currently taking some time off social media to focus solely on myself and my family. So, whilst I had planned on creating a powerful and uplifting blog, I have...
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Am I an Influencer?
17 Sep, 2020

Am I an Influencer?

The word ‘Influencer’ is not one I would associate with myself, but over the last few years as my website and Instagram pages have grown, it would seem that I might actually be an influencer. That sounds so weird to say,...
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Why brands should look to YouTube influencers when it comes to promoting their product
17 Sep, 2020

Why brands should look to YouTube influencers when it comes to promoting their product

Guest blogger, YouTube Channel and Brand Creator Glyn Horton talks here about why brands should look at YouTube influencers when deciding how to market their products.   YouTube boasts its position as the second larges...
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The top 5 things I have learnt about being an influencer on Instagram
17 Sep, 2020

The top 5 things I have learnt about being an influencer on Instagram

Find Your Niche Passion sells. If you love doing something it shines through. Before setting up an account, think about what it is that you feel passionate about. Is it photography? Fashion? Food? Sharing parenthood...
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Why Influencers Should Look to YouTube for Extra Revenue and Marketing Opportunities
16 Sep, 2020

Why Influencers Should Look to YouTube for Extra Revenue and Marketing Opportunities

In this guest post, YouTube Channel and Brand Creator Glyn Horton shares his thoughts on how influencers can achieve success by branching out from Instagram and embracing different platforms. For those who do so successf...
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FAQ for brands or agencies not yet working with influencers
14 Sep, 2020

FAQ for brands or agencies not yet working with influencers

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...
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David beating Goliath: Why micro influencers are dethroning super influencers
10 Aug, 2020

David beating Goliath: Why micro influencers are dethroning super influencers

It is easy to see micro influencers as the tiny shepherd boys standing against the mighty ‘Goliath’ super influencers. You can barely 'turn the page' on a marketing-focused website without seeing something that indicates...
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So you want to be a great influencer manager? Here's the 8 jobs you'll need to figure out how to do (and get really good at).
29 Jul, 2020

So you want to be a great influencer manager? Here's the 8 jobs you'll need to figure out how to do (and get really good at).

Influencer managers and community managers have a tough job. There are a lot of moving parts; a lot of messaging to coordinate and creativity to match to campaigns. You need to be detail orientated, to spot that small pr...
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Interview: Rupa Shah, creator of the #Ad hashtag, influencer marketing legal and regulatory consultant
14 Jul, 2020

Interview: Rupa Shah, creator of the #Ad hashtag, influencer marketing legal and regulatory consultant

“Although the ASA collects a levy on digital ad spend, that doesn’t seem to cover influencer marketing... the ASA may be pushed to justify how it could divert resources to influencer marketing, even if complaints are...
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5 ways to create more authentic influencer marketing campaigns
6 Jul, 2020

5 ways to create more authentic influencer marketing campaigns

Authenticity is a prerequisite for marketing campaigns of any sort. No-one sets out to be inauthentic, to produce material that doesn’t chime with a set of brand values or that just doesn’t ‘sit’ properly next to a brand...
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5 amazing influencer marketing statistics and what they could mean for you
30 Jun, 2020

5 amazing influencer marketing statistics and what they could mean for you

The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Business Insider. If you use influencers to market your brand then you’ve probably...
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The ASA influencer marketing guidelines are crystal clear but, let’s be honest; your influencer hasn’t read them. Now what?
23 Jun, 2020

The ASA influencer marketing guidelines are crystal clear but, let’s be honest; your influencer hasn’t read them. Now what?

After a post I made in February on LinkedIn got a lot of attention, I thought I would spin it out into a topic for a blog post. Controversial headline? Maybe? But it’s something that we all face in our industry so here w...
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With trust in super influencers at an all time low, where should your influencer marketing efforts turn?
15 Jun, 2020

With trust in super influencers at an all time low, where should your influencer marketing efforts turn?

Do you remember the Scott Disick Bootea Shake Instagram post? It’s a few years ago now, but if you follow celebrity and influencer marketing, you’re into the Kardashians or you slow down for social media car crashes, th...
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How do you measure influencer marketing campaigns?
8 Jun, 2020

How do you measure influencer marketing campaigns?

Like any marketing activity it’s important to measure your influencer marketing campaigns to make sure you’re achieving the results that led you to influencer marketing in the first place. But how do you practically do...
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Marketing in 2020: the new buzzword is 'relatability'. Here's how we're helping you to understand it.
26 May, 2020

Marketing in 2020: the new buzzword is 'relatability'. Here's how we're helping you to understand it.

“People are much more interested in the relatability of an influencer vs their popularity. It’s not about the amount of reach they have, it’s about: ‘how relevant are they to me and my life? How relatable are they?’, and...
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The 3 Step Approach To Any Successful Influencer Campaign
25 May, 2020

The 3 Step Approach To Any Successful Influencer Campaign

If you feel like your influencer marketing needs some structure, then you’re probably not alone. With the marketplace still evolving we’ll often speak to influencer managers whose main problems stem from not having a set...
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4 reasons you should be working with micro influencers
12 May, 2020

4 reasons you should be working with micro influencers

I wrote this blog about 8 weeks ago and never got around to posting it up but with the focus on social media right now and the fact that influencers often hold the key to a brands’ audience, I thought I better get it liv...
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The five tiers of influencer and how they'll impact your influencer campaign
28 Feb, 2020

The five tiers of influencer and how they'll impact your influencer campaign

As the influencer space evolves, so does the language the sector uses to describe itself. Driven and shaped by influencers themselves, and those who work with them, it can be difficult to keep track. Are you confident yo...
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A Green 19
12 Aug, 2019

A Green 19

Here at Influence Network we were super happy to present our very first event this August, focussing on everything sustainable, eco-friendly and green! Attendees included some fantastic influencers in this space inc...
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How do you become an influencer
15 Mar, 2019

How do you become an influencer

Influencer marketing is now the most effective form of advertising. Influencers have authenticity, trustworthiness and a loyal following making them so much more effective in promoting a product. So how do you become an...
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Ten steps to influencers success
14 Mar, 2019

Ten steps to influencers success

Influencer marketing is now the most effective form of advertising. Influencers have authenticity, trustworthiness and a loyal following making them so much more effective in promoting a product. So how do you become an...
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What is a media kit and why do I need one
13 Mar, 2019

What is a media kit and why do I need one

Sometimes referred to as a “press kit” a media kit showcases you and what you’ve accomplished. Do you need one? If you’re a blogger then yes. Having your statistics and experiences displayed clearly for prospective partn...
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How did Influence Network start off
12 Mar, 2019

How did Influence Network start off

Our team started developing the algorithm behind everything a few years back in order to solve the difficulty we were having finding relevant, engaged influencers on the internet out of the millions of users on social me...
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Tips & Tricks: Hashtags
11 Mar, 2019

Tips & Tricks: Hashtags

Do you want more people to see your stories, Instagram profile and all the hard work you put in creating a kickass profile? Then you need to start using secret hashtags - and here's how (we like to think of them as secre...
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Tips & Tricks: Enhancing your pics & videos
10 Mar, 2019

Tips & Tricks: Enhancing your pics & videos

InShot: Add music and emojis to photos and videos. If you don’t know about this cool app then we think you’re going to love it. InShot allows you to upload photos and video, arrange the composition by zooming or rotatin...
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Tips & Tricks: Photography Lenses for your smartphone
9 Mar, 2019

Tips & Tricks: Photography Lenses for your smartphone

We think these are great! Although smart phones of recent years have good quality cameras built in there’s always room for improvement and getting your hands on Photography lenses is a great way to do that. A few of our...
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Meet the Influencers. Sianna Westley
5 Mar, 2019

Meet the Influencers. Sianna Westley

We’re so pleased with the connections we’ve made with our micro influencers, we’d like to show them off a bit. First off is @siannawestley who was one of our first sign ups and has worked on multiple campaigns with multi...
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Meet the Influencers. Beth Goodrham
4 Mar, 2019

Meet the Influencers. Beth Goodrham

Another great connection we've made. This time it's the turn of stylist Beth Goodrham. How did you get started on Instagram/Facebook/Twitter etc? I started way back in 2011/12 with my blog, Style Guile. As a resul...
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Meet the Influencers. Natasha
3 Mar, 2019

Meet the Influencers. Natasha

Another of our great connections is Natasha @amumsstyle who signed up and landed a campaign with Krisp Clothing. Here’s a little insight into how she runs her fabulous show. **How did you get started on Instagram/Face...
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Online Haters and bullies
1 Mar, 2019

Online Haters and bullies

**Online Haters and bullies are something that continues to happen and can really get you down. Personally, I was taught if you don’t have anything nice to say then don’t say anything at all but hiding behind a keyboard...
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© 2021 Influence Network. Registered in England and Wales: 10815710

Registered Office: 20-22 Wenlock Road, London, N1 7GU

© 2021 Influence Network.

Registered in England and Wales: 10815710

Registered Office:

20-22 Wenlock Road, London, N1 7GU