Informative, useful & interesting content

Ellisia, our Campaign Executive, looks at the trends she’s seeing in influencer marketing campaigns and how they’ll shape the sector this year and beyond. We know social media changes rapidly and, because of that, what...

What will influencer pay and contracts look like in 2023 and how will you manage them? As the influencer marketing ecosystem continues to mature, influencer remuneration is changing and diversifying. With different paym...

Some personal thoughts from our Managing Director on how the influencer marketing landscape will change in the next 12 months and what those changes will mean for all of us. January is typically the time for planning, f...

Selecting an influencer and having them post a video on YouTube is now only part of the picture. Different influencers for different parts of the ‘messy middle’ can help to improve your measurable results.   In the beg...

Brands and agencies are facing increasing challenges working with influencers internationally. When the expertise you need is across borders, how can you get access to the right creative talent and navigate a financial a...

Why influencer affinity is the future: 73% of influencers put more effort into content when they’re passionate about the brand   Finding suitable influencers can be tough but the real magic is even more difficult. Infl...

Is TikTok a social media platform, or an advertising channel? Are influencers social stars, or creatives? What does the emerging gap between social and influencer marketing mean for your company?   Writing in The Drum,...

56% of brands use the same influencers across different campaigns and it’s not just because it makes influencer logistics easier   Long-term influencer and brand partnerships have been cited as on the increase since as...

We’re hiring - Influencer Campaign Executive   “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by supporting the campaign managers, we expect you to be able to quickly take resp...

Is an agency's main job now to achieve ‘influencers everywhere, conversion anywhere’?   Influencers are increasingly being deployed by brands and agencies with the intent of making consumers take action. This was just...

Print books, a medium that was supposed to be dying, reported its best ever year as a sector in 2021. The 9% growth was driven, at least in part, by some of the digital channels that were meant to kill print off. So what...

In-house or outsourced? Self-service platform or 3rd party campaign? PR department or social team? Optimisation of influencer propositions is high on the radar for plenty of agencies in 2022.     For the majority of ou...

We’re hiring - Influencer Campaign Manager   “We’re ready to expand our Influencer Campaign Team again. We’re therefore looking for an experienced Influencer Campaign Manager ready to take the lead on end-to-end influe...

Conversion rate’ is a traditional marketing measurement, but should we all be switching to ‘lift rate’ and can influencers benefit both, one or neither? Woodsman and outdoors-types have agonised for millenia over whethe...

We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making, but influencers have the, well… influence, to break the cycle and drive consumer action. There is a story on my daughter’s bookshel...

How to set up your account for boosting brand collaborations and supercharging your impact! What is influencer content boosting? Boosted content is when a brand puts spend behind an influencer's organic social media po...

The marketing funnel is a well-accepted marketing model, but what about influencers in the marketing funnel? Are influencers only there to generate reach or do they have a bigger part to play? Could you be doing more wi...

Influencer marketing statistics make for good headlines, but often the story behind the statistic is more interesting. This recent article, for example, led with the claim that 71% of marketers are boosting their influe...

New Business Manager Job Description “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by shadowing the commercial director, a development plan is in place that will see you fast-t...

The idea of influencers being used outside of the traditional marketing format is nothing new, but actually pulling the trigger on that idea is. Discussions around influencers as long-term sales people, community advoca...

Job Description “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by supporting the campaign managers, we expect you to be able to quickly take responsibility for campaigns.” Summ...

Word of mouth is hardly the sexiest marketing phrase of the moment. Important though it may be to retail and fast moving consumer goods (FMCG) markets in particular, it’s probably not something your agency has recently...

Your agency has just won an influencer marketing brief for a major fashion brand. What a result! There’s some well deserved jubilation and then the hard work begins. Perhaps you’ve got an idea of the sort of campaign y...

If you’re an agency that works on campaigns with influencers then you will know by now that finding the right influencer to work with can be tricky.  Let’s say you have a client who wants you to run a fashion campaign f...

Finding influencers is tricky. If you’re an influencer manager or looking for influencers to work with for the first time then you’ll quickly find that one of the major challenges is what we call ‘discovery’: identifying...

We like transparency and we like people who actually do what they spend a lot of time saying they can do. We think (and often say) that we can make a huge difference to your influencer marketing campaigns.  We put our h...

Growth Manager Job Description “suited to someone from a B2B growth marketing background with agency experience and ambitions to build on their natural competency for lead generation and new business.” Summary We’re I...

As we start a new year, our commercial director, Alec Harden-Henry has pooled the knowledge of his agency, brand and influencer connections and put pen to paper on what changes we’ll see in influencer marketing in 2021....

Some years ago, when we started speaking to people about influencer marketing and our platform, we would talk about how the sector could be a little like The Wild West and how we helped brands to ‘tame’ it. The regulati...

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....

The Advertising Standard Agency’s (ASA) guidelines for influencer marketing received a refreshed look in February. It was a level of admittance by the ASA that perhaps the guidelines, or at least the way they were presen...

“The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.” The br...

We're Hiring! Influencer Campaign Manager We’re looking for an experienced Influencer Campaign Manager ready for progression into a leadership role as the campaign management team and wider business grows over the next...

How can brands help to maximise externally run influencer campaigns? We often get asked by the brands we work with whether there’s anything they can be doing to help their influencer campaigns to succeed. If you’re exp...

Just recently I wrote an article for CIPR’s Influence magazine covering the hiring of influencers in the US as a way to get consumers back into shops.  It’s a unique approach to working with influencers, brought about b...

The most popular comment I receive as a Body Positive influencer is, 'I wish I had your confidence' - That's why I'm here.    To teach everyone who finds my page how to love and accept their body, how to be more daring...

I have been blogging for over a year now. I can definitely say it has gone very fast and has been an incredible journey so far. Despite having a background in marketing prior to training to be a Teacher, blogging was not...

As I write this blog, I’m in a little bit of a funk and I’m currently taking some time off social media to focus solely on myself and my family. So, whilst I had planned on creating a powerful and uplifting blog, I have...

Guest blogger, YouTube Channel and Brand Creator Glyn Horton talks here about why brands should look at YouTube influencers when deciding how to market their products.   YouTube boasts its position as the second larges...

Find Your Niche Passion sells. If you love doing something it shines through. Before setting up an account, think about what it is that you feel passionate about. Is it photography? Fashion? Food? Sharing parenthood...

The word ‘Influencer’ is not one I would associate with myself, but over the last few years as my website and Instagram pages have grown, it would seem that I might actually be an influencer. That sounds so weird to say,...

In this guest post, YouTube Channel and Brand Creator Glyn Horton shares his thoughts on how influencers can achieve success by branching out from Instagram and embracing different platforms. For those who do so successf...

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...

It is easy to see micro influencers as the tiny shepherd boys standing against the mighty ‘Goliath’ super influencers. You can barely 'turn the page' on a marketing-focused website without seeing something that indicates...

Influencer managers and community managers have a tough job. There are a lot of moving parts; a lot of messaging to coordinate and creativity to match to campaigns. You need to be detail orientated, to spot that small pr...

“Although the ASA collects a levy on digital ad spend, that doesn’t seem to cover influencer marketing... the ASA may be pushed to justify how it could divert resources to influencer marketing, even if complaints are...

Authenticity is a prerequisite for marketing campaigns of any sort. No-one sets out to be inauthentic, to produce material that doesn’t chime with a set of brand values or that just doesn’t ‘sit’ properly next to a brand...

The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Business Insider. If you use influencers to market your brand then you’ve probably...

After a post I made in February on LinkedIn got a lot of attention, I thought I would spin it out into a topic for a blog post. Controversial headline? Maybe? But it’s something that we all face in our industry so here w...

Do you remember the Scott Disick Bootea Shake Instagram post? It’s a few years ago now, but if you follow celebrity and influencer marketing, you’re into the Kardashians or you slow down for social media car crashes, th...

Like any marketing activity it’s important to measure your influencer marketing campaigns to make sure you’re achieving the results that led you to influencer marketing in the first place. But how do you practically do...

“People are much more interested in the relatability of an influencer vs their popularity. It’s not about the amount of reach they have, it’s about: ‘how relevant are they to me and my life? How relatable are they?’, and...