The Blog

Informative, useful & interesting content

The influencer marketplace is growing and maturing dramatically so we produce content that tries to be informative, useful and interesting; a bit different to the news you might read on news sites.
5 changing influencer trends to look out for in 2023
29 Mar, 2023

5 changing influencer trends to look out for in 2023

Ellisia, our Campaign Executive, looks at the trends she’s seeing in influencer marketing campaigns and how they’ll shape the sector this year and beyond. We know social media changes rapidly and, because of that, what...
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What will influencer pay and contracts look like in 2023 and how will you manage them?
27 Feb, 2023

What will influencer pay and contracts look like in 2023 and how will you manage them?

What will influencer pay and contracts look like in 2023 and how will you manage them? As the influencer marketing ecosystem continues to mature, influencer remuneration is changing and diversifying. With different paym...
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Influencer marketing in 2023; changes, challenges and what’s just below the surface
26 Jan, 2023

Influencer marketing in 2023; changes, challenges and what’s just below the surface

Some personal thoughts from our Managing Director on how the influencer marketing landscape will change in the next 12 months and what those changes will mean for all of us. January is typically the time for planning, f...
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Full funnel YouTube strategies, influencers and accurately measuring your successes
15 Jan, 2023

Full funnel YouTube strategies, influencers and accurately measuring your successes

Selecting an influencer and having them post a video on YouTube is now only part of the picture. Different influencers for different parts of the ‘messy middle’ can help to improve your measurable results.   In the beg...
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How to work with overseas influencers
18 Dec, 2022

How to work with overseas influencers

Brands and agencies are facing increasing challenges working with influencers internationally. When the expertise you need is across borders, how can you get access to the right creative talent and navigate a financial a...
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Why influencer affinity is the future
20 Nov, 2022

Why influencer affinity is the future

Why influencer affinity is the future: 73% of influencers put more effort into content when they’re passionate about the brand   Finding suitable influencers can be tough but the real magic is even more difficult. Infl...
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There is a distance between influencer marketing and social media and it’s growing wider by the day
24 Oct, 2022

There is a distance between influencer marketing and social media and it’s growing wider by the day

Is TikTok a social media platform, or an advertising channel? Are influencers social stars, or creatives? What does the emerging gap between social and influencer marketing mean for your company?   Writing in The Drum,...
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Long-term influencer partnerships; how to get them, what campaigns to run and why they supercharge influencer marketing
9 Oct, 2022

Long-term influencer partnerships; how to get them, what campaigns to run and why they supercharge influencer marketing

56% of brands use the same influencers across different campaigns and it’s not just because it makes influencer logistics easier   Long-term influencer and brand partnerships have been cited as on the increase since as...
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We’re hiring - Influencer Campaign Executive
3 Aug, 2022

We’re hiring - Influencer Campaign Executive

We’re hiring - Influencer Campaign Executive   “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by supporting the campaign managers, we expect you to be able to quickly take resp...
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Is cross-channel influencer deployment the main focus for agencies in 2022 and beyond?
23 Jul, 2022

Is cross-channel influencer deployment the main focus for agencies in 2022 and beyond?

Is an agency's main job now to achieve ‘influencers everywhere, conversion anywhere’?   Influencers are increasingly being deployed by brands and agencies with the intent of making consumers take action. This was just...
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'BookTok' and why Influencer Marketing is far from its peak
16 Mar, 2022

'BookTok' and why Influencer Marketing is far from its peak

Print books, a medium that was supposed to be dying, reported its best ever year as a sector in 2021. The 9% growth was driven, at least in part, by some of the digital channels that were meant to kill print off. So what...
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How are agencies structuring their influencer marketing proposition in 2022?
24 Feb, 2022

How are agencies structuring their influencer marketing proposition in 2022?

In-house or outsourced? Self-service platform or 3rd party campaign? PR department or social team? Optimisation of influencer propositions is high on the radar for plenty of agencies in 2022.     For the majority of ou...
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We’re hiring - Influencer Campaign Manager
4 Oct, 2021

We’re hiring - Influencer Campaign Manager

We’re hiring - Influencer Campaign Manager   “We’re ready to expand our Influencer Campaign Team again. We’re therefore looking for an experienced Influencer Campaign Manager ready to take the lead on end-to-end influe...
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The difference between lift and conversion and the role influencers play in both
22 Aug, 2021

The difference between lift and conversion and the role influencers play in both

Conversion rate’ is a traditional marketing measurement, but should we all be switching to ‘lift rate’ and can influencers benefit both, one or neither? Woodsman and outdoors-types have agonised for millenia over whethe...
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Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour
12 Aug, 2021

Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour

We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making, but influencers have the, well… influence, to break the cycle and drive consumer action. There is a story on my daughter’s bookshel...
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Influencer Boosting
11 Aug, 2021

Influencer Boosting

How to set up your account for boosting brand collaborations and supercharging your impact! What is influencer content boosting? Boosted content is when a brand puts spend behind an influencer's organic social media po...
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Influencers and your marketing funnel
25 Jul, 2021

Influencers and your marketing funnel

The marketing funnel is a well-accepted marketing model, but what about influencers in the marketing funnel? Are influencers only there to generate reach or do they have a bigger part to play? Could you be doing more wi...
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Our real world experiences behind 5 influencer marketing statistics
23 May, 2021

Our real world experiences behind 5 influencer marketing statistics

Influencer marketing statistics make for good headlines, but often the story behind the statistic is more interesting. This recent article, for example, led with the claim that 71% of marketers are boosting their influe...
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We're Hiring - New Business Manager
17 May, 2021

We're Hiring - New Business Manager

New Business Manager Job Description “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by shadowing the commercial director, a development plan is in place that will see you fast-t...
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Influencer marketing in 2021 and beyond: long-term influencer partnerships and influencers as customer service?
30 Mar, 2021

Influencer marketing in 2021 and beyond: long-term influencer partnerships and influencers as customer service?

The idea of influencers being used outside of the traditional marketing format is nothing new, but actually pulling the trigger on that idea is. Discussions around influencers as long-term sales people, community advoca...
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We're looking for an Influencer Campaign Executive
23 Mar, 2021

We're looking for an Influencer Campaign Executive

Job Description “We’re a fast-growing tech start-up with ambitious growth plans so whilst you will begin by supporting the campaign managers, we expect you to be able to quickly take responsibility for campaigns.” Summ...
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Word of mouth marketing is back and it means more than just influencers
23 Mar, 2021

Word of mouth marketing is back and it means more than just influencers

Word of mouth is hardly the sexiest marketing phrase of the moment. Important though it may be to retail and fast moving consumer goods (FMCG) markets in particular, it’s probably not something your agency has recently...
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The top ten fashion micro influencers are not going to help you to scale your influencer campaign
14 Mar, 2021

The top ten fashion micro influencers are not going to help you to scale your influencer campaign

Your agency has just won an influencer marketing brief for a major fashion brand. What a result! There’s some well deserved jubilation and then the hard work begins. Perhaps you’ve got an idea of the sort of campaign y...
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Is your platform's database killing your influencer campaign?
13 Mar, 2021

Is your platform's database killing your influencer campaign?

If you’re an agency that works on campaigns with influencers then you will know by now that finding the right influencer to work with can be tricky.  Let’s say you have a client who wants you to run a fashion campaign f...
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How to find micro influencers on Instagram
7 Mar, 2021

How to find micro influencers on Instagram

Finding influencers is tricky. If you’re an influencer manager or looking for influencers to work with for the first time then you’ll quickly find that one of the major challenges is what we call ‘discovery’: identifying...
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The tale of the tape: Influence Network's 2020 stats
9 Feb, 2021

The tale of the tape: Influence Network's 2020 stats

We like transparency and we like people who actually do what they spend a lot of time saying they can do. We think (and often say) that we can make a huge difference to your influencer marketing campaigns.  We put our h...
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We're Hiring - Growth Manager
8 Feb, 2021

We're Hiring - Growth Manager

Growth Manager Job Description “suited to someone from a B2B growth marketing background with agency experience and ambitions to build on their natural competency for lead generation and new business.” Summary We’re I...
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Influencer marketing in 2021
7 Jan, 2021

Influencer marketing in 2021

As we start a new year, our commercial director, Alec Harden-Henry has pooled the knowledge of his agency, brand and influencer connections and put pen to paper on what changes we’ll see in influencer marketing in 2021....
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Fairness, equality and transparency; how we balance influencer union concerns with brand’s needs for value and performance
3 Jan, 2021

Fairness, equality and transparency; how we balance influencer union concerns with brand’s needs for value and performance

Some years ago, when we started speaking to people about influencer marketing and our platform, we would talk about how the sector could be a little like The Wild West and how we helped brands to ‘tame’ it. The regulati...
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EAS explained: how the metric we developed solves a key influencer marketing challenge
6 Dec, 2020

EAS explained: how the metric we developed solves a key influencer marketing challenge

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....
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4 suggested changes to the ASA influencer marketing guidelines from agencies, brands and influencers
26 Nov, 2020

4 suggested changes to the ASA influencer marketing guidelines from agencies, brands and influencers

The Advertising Standard Agency’s (ASA) guidelines for influencer marketing received a refreshed look in February. It was a level of admittance by the ASA that perhaps the guidelines, or at least the way they were presen...
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How to brief an influencer
17 Nov, 2020

How to brief an influencer

“The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.” The br...
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We're Hiring! We're looking for an Influencer Campaign Manager to join our amazing team.
10 Nov, 2020

We're Hiring! We're looking for an Influencer Campaign Manager to join our amazing team.

We're Hiring! Influencer Campaign Manager We’re looking for an experienced Influencer Campaign Manager ready for progression into a leadership role as the campaign management team and wider business grows over the next...
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How can brands help to maximise externally run influencer campaigns?
3 Nov, 2020

How can brands help to maximise externally run influencer campaigns?

How can brands help to maximise externally run influencer campaigns? We often get asked by the brands we work with whether there’s anything they can be doing to help their influencer campaigns to succeed. If you’re exp...
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6 ways to use influencers in more creative ways
11 Oct, 2020

6 ways to use influencers in more creative ways

Just recently I wrote an article for CIPR’s Influence magazine covering the hiring of influencers in the US as a way to get consumers back into shops.  It’s a unique approach to working with influencers, brought about b...
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‘I Wish I Had Your Confidence’ - What goes into being a body positive influencer with over 10,000 followers
23 Sep, 2020

‘I Wish I Had Your Confidence’ - What goes into being a body positive influencer with over 10,000 followers

The most popular comment I receive as a Body Positive influencer is, 'I wish I had your confidence' - That's why I'm here.    To teach everyone who finds my page how to love and accept their body, how to be more daring...
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Influencer Tips & Tricks
23 Sep, 2020

Influencer Tips & Tricks

I have been blogging for over a year now. I can definitely say it has gone very fast and has been an incredible journey so far. Despite having a background in marketing prior to training to be a Teacher, blogging was not...
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The Highs and Lows of becoming an ‘Influencer’
23 Sep, 2020

The Highs and Lows of becoming an ‘Influencer’

As I write this blog, I’m in a little bit of a funk and I’m currently taking some time off social media to focus solely on myself and my family. So, whilst I had planned on creating a powerful and uplifting blog, I have...
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Why brands should look to YouTube influencers when it comes to promoting their product
16 Sep, 2020

Why brands should look to YouTube influencers when it comes to promoting their product

Guest blogger, YouTube Channel and Brand Creator Glyn Horton talks here about why brands should look at YouTube influencers when deciding how to market their products.   YouTube boasts its position as the second larges...
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The top 5 things I have learnt about being an influencer on Instagram
16 Sep, 2020

The top 5 things I have learnt about being an influencer on Instagram

Find Your Niche Passion sells. If you love doing something it shines through. Before setting up an account, think about what it is that you feel passionate about. Is it photography? Fashion? Food? Sharing parenthood...
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Am I an Influencer?
16 Sep, 2020

Am I an Influencer?

The word ‘Influencer’ is not one I would associate with myself, but over the last few years as my website and Instagram pages have grown, it would seem that I might actually be an influencer. That sounds so weird to say,...
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Why Influencers Should Look to YouTube for Extra Revenue and Marketing Opportunities
15 Sep, 2020

Why Influencers Should Look to YouTube for Extra Revenue and Marketing Opportunities

In this guest post, YouTube Channel and Brand Creator Glyn Horton shares his thoughts on how influencers can achieve success by branching out from Instagram and embracing different platforms. For those who do so successf...
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FAQ for brands or agencies not yet working with influencers
13 Sep, 2020

FAQ for brands or agencies not yet working with influencers

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...
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David beating Goliath: Why micro influencers are dethroning super influencers
9 Aug, 2020

David beating Goliath: Why micro influencers are dethroning super influencers

It is easy to see micro influencers as the tiny shepherd boys standing against the mighty ‘Goliath’ super influencers. You can barely 'turn the page' on a marketing-focused website without seeing something that indicates...
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So you want to be a great influencer manager? Here's the 8 jobs you'll need to figure out how to do (and get really good at).
28 Jul, 2020

So you want to be a great influencer manager? Here's the 8 jobs you'll need to figure out how to do (and get really good at).

Influencer managers and community managers have a tough job. There are a lot of moving parts; a lot of messaging to coordinate and creativity to match to campaigns. You need to be detail orientated, to spot that small pr...
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Interview: Rupa Shah, creator of the #Ad hashtag, influencer marketing legal and regulatory consultant
13 Jul, 2020

Interview: Rupa Shah, creator of the #Ad hashtag, influencer marketing legal and regulatory consultant

“Although the ASA collects a levy on digital ad spend, that doesn’t seem to cover influencer marketing... the ASA may be pushed to justify how it could divert resources to influencer marketing, even if complaints are...
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5 ways to create more authentic influencer marketing campaigns
5 Jul, 2020

5 ways to create more authentic influencer marketing campaigns

Authenticity is a prerequisite for marketing campaigns of any sort. No-one sets out to be inauthentic, to produce material that doesn’t chime with a set of brand values or that just doesn’t ‘sit’ properly next to a brand...
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5 amazing influencer marketing statistics and what they could mean for you
29 Jun, 2020

5 amazing influencer marketing statistics and what they could mean for you

The influencer marketing industry is on track to be worth up to $15 billion by 2022, up from as much as $8 billion in 2019, according to Business Insider. If you use influencers to market your brand then you’ve probably...
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The ASA influencer marketing guidelines are crystal clear but, let’s be honest; your influencer hasn’t read them. Now what?
22 Jun, 2020

The ASA influencer marketing guidelines are crystal clear but, let’s be honest; your influencer hasn’t read them. Now what?

After a post I made in February on LinkedIn got a lot of attention, I thought I would spin it out into a topic for a blog post. Controversial headline? Maybe? But it’s something that we all face in our industry so here w...
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With trust in super influencers at an all time low, where should your influencer marketing efforts turn?
14 Jun, 2020

With trust in super influencers at an all time low, where should your influencer marketing efforts turn?

Do you remember the Scott Disick Bootea Shake Instagram post? It’s a few years ago now, but if you follow celebrity and influencer marketing, you’re into the Kardashians or you slow down for social media car crashes, th...
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How do you measure influencer marketing campaigns?
7 Jun, 2020

How do you measure influencer marketing campaigns?

Like any marketing activity it’s important to measure your influencer marketing campaigns to make sure you’re achieving the results that led you to influencer marketing in the first place. But how do you practically do...
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Marketing in 2020: the new buzzword is 'relatability'. Here's how we're helping you to understand it.
25 May, 2020

Marketing in 2020: the new buzzword is 'relatability'. Here's how we're helping you to understand it.

“People are much more interested in the relatability of an influencer vs their popularity. It’s not about the amount of reach they have, it’s about: ‘how relevant are they to me and my life? How relatable are they?’, and...
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© 2023 Influence Network. Registered in England and Wales: 10815710

Registered Office: 20-22 Wenlock Road, London, N1 7GU

© 2023 Influence Network.

Registered in England and Wales: 10815710

Registered Office:

20-22 Wenlock Road, London, N1 7GU