What will influencer pay and contracts look like in 2023 and how will you manage them? As the influencer marketing ecosystem continues to mature, influencer remuneration is changing and diversifying. With different paym...

Some personal thoughts from our Managing Director on how the influencer marketing landscape will change in the next 12 months and what those changes will mean for all of us. January is typically the time for planning, f...

Selecting an influencer and having them post a video on YouTube is now only part of the picture. Different influencers for different parts of the ‘messy middle’ can help to improve your measurable results.   In the beg...