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Brands and agencies are facing increasing challenges working with influencers internationally. When the expertise you need is across borders, how can you get access to the right creative talent and navigate a financial a...

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...

Like any marketing activity it’s important to measure your influencer marketing campaigns to make sure you’re achieving the results that led you to influencer marketing in the first place. But how do you practically do...

“People are much more interested in the relatability of an influencer vs their popularity. It’s not about the amount of reach they have, it’s about: ‘how relevant are they to me and my life? How relatable are they?’, and...