The Blog

Informative, useful & interesting content

The influencer marketplace is growing and maturing dramatically so we produce content that tries to be informative, useful and interesting; a bit different to the news you might read on news sites.
5 changing influencer trends to look out for in 2023
29 Mar, 2023

5 changing influencer trends to look out for in 2023

Ellisia, our Campaign Executive, looks at the trends she’s seeing in influencer marketing campaigns and how they’ll shape the sector this year and beyond. We know social media changes rapidly and, because of that, what...
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Influencer marketing in 2023; changes, challenges and what’s just below the surface
26 Jan, 2023

Influencer marketing in 2023; changes, challenges and what’s just below the surface

Some personal thoughts from our Managing Director on how the influencer marketing landscape will change in the next 12 months and what those changes will mean for all of us. January is typically the time for planning, f...
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Full funnel YouTube strategies, influencers and accurately measuring your successes
15 Jan, 2023

Full funnel YouTube strategies, influencers and accurately measuring your successes

Selecting an influencer and having them post a video on YouTube is now only part of the picture. Different influencers for different parts of the ‘messy middle’ can help to improve your measurable results.   In the beg...
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How to work with overseas influencers
18 Dec, 2022

How to work with overseas influencers

Brands and agencies are facing increasing challenges working with influencers internationally. When the expertise you need is across borders, how can you get access to the right creative talent and navigate a financial a...
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Why influencer affinity is the future
20 Nov, 2022

Why influencer affinity is the future

Why influencer affinity is the future: 73% of influencers put more effort into content when they’re passionate about the brand   Finding suitable influencers can be tough but the real magic is even more difficult. Infl...
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There is a distance between influencer marketing and social media and it’s growing wider by the day
24 Oct, 2022

There is a distance between influencer marketing and social media and it’s growing wider by the day

Is TikTok a social media platform, or an advertising channel? Are influencers social stars, or creatives? What does the emerging gap between social and influencer marketing mean for your company?   Writing in The Drum,...
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Long-term influencer partnerships; how to get them, what campaigns to run and why they supercharge influencer marketing
9 Oct, 2022

Long-term influencer partnerships; how to get them, what campaigns to run and why they supercharge influencer marketing

56% of brands use the same influencers across different campaigns and it’s not just because it makes influencer logistics easier   Long-term influencer and brand partnerships have been cited as on the increase since as...
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How are agencies structuring their influencer marketing proposition in 2022?
24 Feb, 2022

How are agencies structuring their influencer marketing proposition in 2022?

In-house or outsourced? Self-service platform or 3rd party campaign? PR department or social team? Optimisation of influencer propositions is high on the radar for plenty of agencies in 2022.     For the majority of ou...
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The difference between lift and conversion and the role influencers play in both
22 Aug, 2021

The difference between lift and conversion and the role influencers play in both

Conversion rate’ is a traditional marketing measurement, but should we all be switching to ‘lift rate’ and can influencers benefit both, one or neither? Woodsman and outdoors-types have agonised for millenia over whethe...
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Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour
12 Aug, 2021

Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour

We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making, but influencers have the, well… influence, to break the cycle and drive consumer action. There is a story on my daughter’s bookshel...
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Influencers and your marketing funnel
25 Jul, 2021

Influencers and your marketing funnel

The marketing funnel is a well-accepted marketing model, but what about influencers in the marketing funnel? Are influencers only there to generate reach or do they have a bigger part to play? Could you be doing more wi...
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Our real world experiences behind 5 influencer marketing statistics
23 May, 2021

Our real world experiences behind 5 influencer marketing statistics

Influencer marketing statistics make for good headlines, but often the story behind the statistic is more interesting. This recent article, for example, led with the claim that 71% of marketers are boosting their influe...
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The top ten fashion micro influencers are not going to help you to scale your influencer campaign
14 Mar, 2021

The top ten fashion micro influencers are not going to help you to scale your influencer campaign

Your agency has just won an influencer marketing brief for a major fashion brand. What a result! There’s some well deserved jubilation and then the hard work begins. Perhaps you’ve got an idea of the sort of campaign y...
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Is your platform's database killing your influencer campaign?
13 Mar, 2021

Is your platform's database killing your influencer campaign?

If you’re an agency that works on campaigns with influencers then you will know by now that finding the right influencer to work with can be tricky.  Let’s say you have a client who wants you to run a fashion campaign f...
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How to find micro influencers on Instagram
7 Mar, 2021

How to find micro influencers on Instagram

Finding influencers is tricky. If you’re an influencer manager or looking for influencers to work with for the first time then you’ll quickly find that one of the major challenges is what we call ‘discovery’: identifying...
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EAS explained: how the metric we developed solves a key influencer marketing challenge
6 Dec, 2020

EAS explained: how the metric we developed solves a key influencer marketing challenge

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....
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FAQ for brands or agencies not yet working with influencers
13 Sep, 2020

FAQ for brands or agencies not yet working with influencers

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...
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Registered Office: 20-22 Wenlock Road, London, N1 7GU

© 2023 Influence Network.

Registered in England and Wales: 10815710

Registered Office:

20-22 Wenlock Road, London, N1 7GU