The Blog

Informative, useful & interesting content

The influencer marketplace is growing and maturing dramatically so we produce content that tries to be informative, useful and interesting; a bit different to the news you might read on news sites.
The difference between lift and conversion and the role influencers play in both
23 Aug, 2021

The difference between lift and conversion and the role influencers play in both

Conversion rate’ is a traditional marketing measurement, but should we all be switching to ‘lift rate’ and can influencers benefit both, one or neither? Woodsman and outdoors-types have agonised for millenia over whethe...
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Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour
13 Aug, 2021

Molly Maybe, the ‘messy middle’ and how influencers can drive purchasing behaviour

We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making, but influencers have the, well… influence, to break the cycle and drive consumer action. There is a story on my daughter’s bookshel...
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Influencers and your marketing funnel
26 Jul, 2021

Influencers and your marketing funnel

The marketing funnel is a well-accepted marketing model, but what about influencers in the marketing funnel? Are influencers only there to generate reach or do they have a bigger part to play? Could you be doing more wi...
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Our real world experiences behind 5 influencer marketing statistics
24 May, 2021

Our real world experiences behind 5 influencer marketing statistics

Influencer marketing statistics make for good headlines, but often the story behind the statistic is more interesting. This recent article, for example, led with the claim that 71% of marketers are boosting their influe...
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The top ten fashion micro influencers are not going to help you to scale your influencer campaign
15 Mar, 2021

The top ten fashion micro influencers are not going to help you to scale your influencer campaign

Your agency has just won an influencer marketing brief for a major fashion brand. What a result! There’s some well deserved jubilation and then the hard work begins. Perhaps you’ve got an idea of the sort of campaign y...
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Is your platform's database killing your influencer campaign?
14 Mar, 2021

Is your platform's database killing your influencer campaign?

If you’re an agency that works on campaigns with influencers then you will know by now that finding the right influencer to work with can be tricky.  Let’s say you have a client who wants you to run a fashion campaign f...
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How to find micro influencers on Instagram
8 Mar, 2021

How to find micro influencers on Instagram

Finding influencers is tricky. If you’re an influencer manager or looking for influencers to work with for the first time then you’ll quickly find that one of the major challenges is what we call ‘discovery’: identifying...
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EAS explained: how the metric we developed solves a key influencer marketing challenge
7 Dec, 2020

EAS explained: how the metric we developed solves a key influencer marketing challenge

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....
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FAQ for brands or agencies not yet working with influencers
14 Sep, 2020

FAQ for brands or agencies not yet working with influencers

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...
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© 2021 Influence Network. Registered in England and Wales: 10815710

Registered Office: 20-22 Wenlock Road, London, N1 7GU

© 2021 Influence Network.

Registered in England and Wales: 10815710

Registered Office:

20-22 Wenlock Road, London, N1 7GU