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In-house or outsourced? Self-service platform or 3rd party campaign? PR department or social team? Optimisation of influencer propositions is high on the radar for plenty of agencies in 2022.     For the majority of ou...

An 89% 'trust rating' and leading the way on shoppable video: is YouTube 2022's top influencer channel? YouTube creators are on the rise and the platform itself is at the cutting edge of online advertising. Are influenc...

Conversion rate’ is a traditional marketing measurement, but should we all be switching to ‘lift rate’ and can influencers benefit both, one or neither? Woodsman and outdoors-types have agonised for millenia over whethe...

We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making, but influencers have the, well… influence, to break the cycle and drive consumer action. There is a story on my daughter’s bookshel...

The marketing funnel is a well-accepted marketing model, but what about influencers in the marketing funnel? Are influencers only there to generate reach or do they have a bigger part to play? Could you be doing more wi...

Influencer marketing statistics make for good headlines, but often the story behind the statistic is more interesting. This recent article, for example, led with the claim that 71% of marketers are boosting their influe...

Your agency has just won an influencer marketing brief for a major fashion brand. What a result! There’s some well deserved jubilation and then the hard work begins. Perhaps you’ve got an idea of the sort of campaign y...

If you’re an agency that works on campaigns with influencers then you will know by now that finding the right influencer to work with can be tricky.  Let’s say you have a client who wants you to run a fashion campaign f...

Finding influencers is tricky. If you’re an influencer manager or looking for influencers to work with for the first time then you’ll quickly find that one of the major challenges is what we call ‘discovery’: identifying...

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...