Informative, useful & interesting content

Ellisia, our Campaign Executive, looks at the trends she’s seeing in influencer marketing campaigns and how they’ll shape the sector this year and beyond. We know social media changes rapidly and, because of that, what...

What will influencer pay and contracts look like in 2023 and how will you manage them? As the influencer marketing ecosystem continues to mature, influencer remuneration is changing and diversifying. With different paym...

Some personal thoughts from our Managing Director on how the influencer marketing landscape will change in the next 12 months and what those changes will mean for all of us. January is typically the time for planning, f...

Selecting an influencer and having them post a video on YouTube is now only part of the picture. Different influencers for different parts of the ‘messy middle’ can help to improve your measurable results.   In the beg...

Brands and agencies are facing increasing challenges working with influencers internationally. When the expertise you need is across borders, how can you get access to the right creative talent and navigate a financial a...

Is TikTok a social media platform, or an advertising channel? Are influencers social stars, or creatives? What does the emerging gap between social and influencer marketing mean for your company?   Writing in The Drum,...

Is an agency's main job now to achieve ‘influencers everywhere, conversion anywhere’?   Influencers are increasingly being deployed by brands and agencies with the intent of making consumers take action. This was just...

How to set up your account for boosting brand collaborations and supercharging your impact! What is influencer content boosting? Boosted content is when a brand puts spend behind an influencer's organic social media po...

The idea of influencers being used outside of the traditional marketing format is nothing new, but actually pulling the trigger on that idea is. Discussions around influencers as long-term sales people, community advoca...

Word of mouth is hardly the sexiest marketing phrase of the moment. Important though it may be to retail and fast moving consumer goods (FMCG) markets in particular, it’s probably not something your agency has recently...

Some years ago, when we started speaking to people about influencer marketing and our platform, we would talk about how the sector could be a little like The Wild West and how we helped brands to ‘tame’ it. The regulati...

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....

“The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.” The br...

How can brands help to maximise externally run influencer campaigns? We often get asked by the brands we work with whether there’s anything they can be doing to help their influencer campaigns to succeed. If you’re exp...

Just recently I wrote an article for CIPR’s Influence magazine covering the hiring of influencers in the US as a way to get consumers back into shops.  It’s a unique approach to working with influencers, brought about b...

Guest blogger, YouTube Channel and Brand Creator Glyn Horton talks here about why brands should look at YouTube influencers when deciding how to market their products.   YouTube boasts its position as the second larges...

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...

Do you remember the Scott Disick Bootea Shake Instagram post? It’s a few years ago now, but if you follow celebrity and influencer marketing, you’re into the Kardashians or you slow down for social media car crashes, th...