The Blog

Informative, useful & interesting content

The influencer marketplace is growing and maturing dramatically so we produce content that tries to be informative, useful and interesting; a bit different to the news you might read on news sites.
Influencer Boosting
12 Aug, 2021

Influencer Boosting

How to set up your account for boosting brand collaborations and supercharging your impact! What is influencer content boosting? Boosted content is when a brand puts spend behind an influencer's organic social media po...
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Influencer marketing in 2021 and beyond: long-term influencer partnerships and influencers as customer service?
31 Mar, 2021

Influencer marketing in 2021 and beyond: long-term influencer partnerships and influencers as customer service?

The idea of influencers being used outside of the traditional marketing format is nothing new, but actually pulling the trigger on that idea is. Discussions around influencers as long-term sales people, community advoca...
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Word of mouth marketing is back and it means more than just influencers
24 Mar, 2021

Word of mouth marketing is back and it means more than just influencers

Word of mouth is hardly the sexiest marketing phrase of the moment. Important though it may be to retail and fast moving consumer goods (FMCG) markets in particular, it’s probably not something your agency has recently...
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Fairness, equality and transparency; how we balance influencer union concerns with brand’s needs for value and performance
4 Jan, 2021

Fairness, equality and transparency; how we balance influencer union concerns with brand’s needs for value and performance

Some years ago, when we started speaking to people about influencer marketing and our platform, we would talk about how the sector could be a little like The Wild West and how we helped brands to ‘tame’ it. The regulati...
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EAS explained: how the metric we developed solves a key influencer marketing challenge
7 Dec, 2020

EAS explained: how the metric we developed solves a key influencer marketing challenge

It’s late. The office (or home office nowadays) is already in darkness. You’re tired. And you’ve just been set a task to find 25 micro influencers who know vegan food inside out and might have a side interest in running....
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How to brief an influencer
18 Nov, 2020

How to brief an influencer

“The brief is the moment where the success of your campaign can be decided. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.” The br...
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How can brands help to maximise externally run influencer campaigns?
4 Nov, 2020

How can brands help to maximise externally run influencer campaigns?

How can brands help to maximise externally run influencer campaigns? We often get asked by the brands we work with whether there’s anything they can be doing to help their influencer campaigns to succeed. If you’re exp...
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6 ways to use influencers in more creative ways
12 Oct, 2020

6 ways to use influencers in more creative ways

Just recently I wrote an article for CIPR’s Influence magazine covering the hiring of influencers in the US as a way to get consumers back into shops.  It’s a unique approach to working with influencers, brought about b...
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Why brands should look to YouTube influencers when it comes to promoting their product
17 Sep, 2020

Why brands should look to YouTube influencers when it comes to promoting their product

Guest blogger, YouTube Channel and Brand Creator Glyn Horton talks here about why brands should look at YouTube influencers when deciding how to market their products.   YouTube boasts its position as the second larges...
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FAQ for brands or agencies not yet working with influencers
14 Sep, 2020

FAQ for brands or agencies not yet working with influencers

If you’ve not yet started using influencer marketing to promote your brand or product, or the brands you work with, then we appreciate that it can seem a big step. We’re here to make that step as easy and successful as...
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With trust in super influencers at an all time low, where should your influencer marketing efforts turn?
15 Jun, 2020

With trust in super influencers at an all time low, where should your influencer marketing efforts turn?

Do you remember the Scott Disick Bootea Shake Instagram post? It’s a few years ago now, but if you follow celebrity and influencer marketing, you’re into the Kardashians or you slow down for social media car crashes, th...
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The 3 Step Approach To Any Successful Influencer Campaign
25 May, 2020

The 3 Step Approach To Any Successful Influencer Campaign

If you feel like your influencer marketing needs some structure, then you’re probably not alone. With the marketplace still evolving we’ll often speak to influencer managers whose main problems stem from not having a set...
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The five tiers of influencer and how they'll impact your influencer campaign
28 Feb, 2020

The five tiers of influencer and how they'll impact your influencer campaign

As the influencer space evolves, so does the language the sector uses to describe itself. Driven and shaped by influencers themselves, and those who work with them, it can be difficult to keep track. Are you confident yo...
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© 2021 Influence Network. Registered in England and Wales: 10815710

Registered Office: 20-22 Wenlock Road, London, N1 7GU

© 2021 Influence Network.

Registered in England and Wales: 10815710

Registered Office:

20-22 Wenlock Road, London, N1 7GU