Growth Manager Job Description

“suited to someone from a B2B growth marketing background with agency experience and ambitions to build on their natural competency for lead generation and new business.”

Summary

We’re Influence Network, the technology partner of choice for large scale Agency Influencer Marketing.

With transparency at the forefront, we utilise our cutting edge AI algorithm, custom-built platform and campaign data to enable agencies to scale Influencer Marketing programs.

Any platform.

Any language.

Any territory.

For this reason, our campaigns in 2020 achieved an astounding engagement rate of 11% and a staggering reach to follower count rate of 74%.

It’s why we work with global agencies like McCann World Group (IPG), The Home Agency, The Specialist Works, Clarion PR (WPP), and more to deliver campaigns for household brand names and PLCs including Aldi, Rolls-Royce, AutoTrader, I Saw It First, Park Christmas Savings, Mecca Bingo, Beaverbrooks The Jewellers, Saint Agur and Gucci. To name a few.

As a team, we have driven an incredibly successful period of growth through 2020 resulting in a solid base of recurring business and a strong pipeline of new business opportunities which the Commercial Director is moving through to successful close. 

Building upon that success, we have a growth target of 5x revenue for the ‘21 calendar year and as a result are hiring for a growth manager role to drive a significant uplift in the new business pipeline, directly reporting to the Commercial Director.

The role

We’re a fast-growing tech start-up with ambitious growth plans. Our target market is B2C Advertising and Marketing agencies who either want to be able to offer influencer marketing to their clients or need support in scaling their clients’ influencer marketing programs.

An inbound content strategy and plan has already been developed which will involve the launch of a new lead gathering website that is fed by digital channels including but not limited to:

• LinkedIn / Sales Navigator

• LinkedIn Ads

• SEO

• Email Marketing

• PR

• Google Ad 

Experience of these channels to generate leads (especially from our target market) will be looked upon very favourably during the application process. Equally important will be your ability to challenge, develop and deliver on the growth strategy with a relentless focus on the numbers.

An understanding of ‘Agency Land’ and Influencer Marketing would be very desirable (but not essential) to be able to hit the ground running.

For these reasons, we feel that the role would be well suited to someone from a B2B growth marketing background with agency experience and ambitions to build on their natural competency for lead generation and new business. However, we’re happy to also be challenged on this assumption at interview.

Core Competencies

Whilst we understand that we’re not solving the Covid pandemic here at Influence Network, we are still looking for people who are passionate about our industry, our business, and our plans for growth.

The following are the core competencies we see as key in being successful in the role:

• A keen interest in cutting edge technology and the role it plays in driving business outcomes

• Energetic with a hunger to learn and improve

• Organised in a constantly shifting environment

• Can-do attitude

• KPI focussed

• Challenging (in the right way)

Our values

1. Anything is possible

2. Relentless

3. Open & Humble communicators

4. Growth Minded

5. Accountable

The package

We expect a lot of our team at Influence Network and to reflect this, we offer competitive salary packages to help to motivate our team. In this role, your salary will be supplemented by an uncapped, performance-related commission scheme to motivate the right individual. Whilst we have a good idea of what this will look like, the key factor is in finding the right person who will work with us to achieve our growth targets in 2021 so there is flexibility in the salary package to suit the right candidate.

A few bits to get you excited:

We’re a fully remote business and always have been, so like the rest of the team, this is a WFH role.

We work with the world’s leading agencies, brands, and influencers.

We delivered 400%+ Year on Year growth in 2020.

Be heard! When you have ideas, whether that is for lead generation, the sales process, client management, campaign delivery, the tech roadmap, or anything else, we’re keen to hear them and implement them.

TBH, there are tons of great things about Influence Network but we prefer to under-promise and over-deliver!

Next steps

If this is you or you know someone who was clearly born to do it, ping us a short CV on info@influence.network along with a short paragraph about why you fit the bill.

Best of luck!