INFLUENCE NETWORK BLOG

Informative, useful & interesting content

The influencer marketplace is growing and maturing dramatically so we produce content that tries to be informative, useful and interesting; a bit different to the news you might read on news sites.

Influence Network vs. Industry Averages in 2023

Influence Network is thrilled to unveil its exceptional performance metrics for 2023, showcasing its unparalleled success compared to industry averages.
We are all ‘Molly Maybes’, stuck in a potentially infinite loop of non-decision making.
What is 'BookTok' and why is this a lesson in opportunity and expansion for the influencer space in general?
56% of brands use the same influencers across different campaigns and it’s not just because it makes influencer logistics easier.
What does the emerging gap between social and influencer marketing mean for your company?
When the expertise you need is across borders, how can you get access to the right creative talent and navigate a financial and regulatory minefield?
Some personal thoughts from our Managing Director on how the influencer marketing landscape will change in the next 12 months and what those changes will mean for all of us.
As the influencer marketing ecosystem continues to mature, influencer remuneration is changing and diversifying.
Ellisia, our Campaign Executive, looks at the trends she’s seeing in influencer marketing campaigns and how they’ll shape the sector this year and beyond.