INFLUENCE NETWORK BLOG

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Marketing in 2020: the new buzzword is 'relatability'. Here's how we're helping you to understand it.

Marketing in 2020: the new buzzword is 'relatability'. Here's how we're helping you to understand it.

26/05/2020

“People are much more interested in the relatability of an influencer vs their popularity. It’s not about the amount of reach they have, it’s about: ‘how relevant are they to me and my life? How relatable are they?’, and it’s hard to...

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The 3 Step Approach To Any Successful Influencer Campaign

The 3 Step Approach To Any Successful Influencer Campaign

25/05/2020

If you feel like your influencer marketing needs some structure, then you’re probably not alone. With the marketplace still evolving we’ll often speak to influencer managers whose main problems stem from not having a set routine in place when it comes to doing...

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4 reasons you should be working with micro influencers

4 reasons you should be working with micro influencers

12/05/2020

I wrote this blog about 8 weeks ago and never got around to posting it up but with the focus on social media right now and the fact that influencers often hold the key to a brands’ audience, I thought I better get it live. Firstly though, there are several definitions...

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The five tiers of influencer and how they'll impact your influencer campaign

The five tiers of influencer and how they'll impact your influencer campaign

28/02/2020

As the influencer space evolves, so does the language the sector uses to describe itself. Driven and shaped by influencers themselves, and those who work with them, it can be difficult to keep track. Are you confident you know your ‘merch’ from your ‘share of voice’?! Organizing...

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Is your agency's database killing your influencer campaign?

Is your agency's database killing your influencer campaign?

28/01/2020

 

If you work with influencers then you will know by now that finding the right influencer to work with can be tricky. Let’s say you’re looking for a fashion influencer to work with on a new range of ladies hats. They need to have a blog, as well as robust social media...

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A Green 19

A Green 19

12/08/2019

 

Here at Influence Network we were super happy to present our very first event this August, focussing on everything sustainable, eco-friendly and green! Attendees included some fantastic influencers in this space including Ben and Roxy from So Vegan, Nicole from Vegan...

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How do you become an influencer

How do you become an influencer

15/03/2019

Influencer marketing is now the most effective form of advertising. Influencers have authenticity, trustworthiness and a loyal following making them so much more effective in promoting a product. So how do you become an influencer? Here’s 10 things we think are essential to...

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Ten steps to influencers success

Ten steps to influencers success

14/03/2019

Influencer marketing is now the most effective form of advertising. Influencers have authenticity, trustworthiness and a loyal following making them so much more effective in promoting a product. So how do you become an influencer? Here’s 10 things we think are essential to...

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What is a media kit and why do I need one

What is a media kit and why do I need one

13/03/2019

Sometimes referred to as a “press kit” a media kit showcases you and what you’ve accomplished. Do you need one? If you’re a blogger then yes. Having your statistics and experiences displayed clearly for prospective partners will only benefit you. This is your chance to show off...

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How did Influence Network start off

How did Influence Network start off

12/03/2019

Our team started developing the algorithm behind everything a few years back in order to solve the difficulty we were having finding relevant, engaged influencers on the internet out of the millions of users on social media. After a little more digging into the market we also...

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Tips & Tricks: Hashtags

Tips & Tricks: Hashtags

11/03/2019

Do you want more people to see your stories, Instagram profile and all the hard work you put in creating a kickass profile? Then you need to start using secret hashtags - and here's how (we like to think of them as secret hashtags as you can’t see them but invisible hashtag...

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Tips & Tricks: Enhancing your pics & videos

Tips & Tricks: Enhancing your pics & videos

10/03/2019

InShot: Add music and emojis to photos and videos. If you don’t know about this cool app then we think you’re going to love it. InShot allows you to upload photos and video, arrange the composition by zooming or rotating to create wicked stories, picture filters and picture...

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Tips & Tricks: Photography Lenses for your smartphone

Tips & Tricks: Photography Lenses for your smartphone

09/03/2019

We think these are great! Although smart phones of recent years have good quality cameras built in there’s always room for improvement and getting your hands on Photography lenses is a great way to do that. A few of our team have used these in the past and they’re guaranteed to...

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Meet the Influencers. Sianna Westley

Meet the Influencers. Sianna Westley

05/03/2019

We’re so pleased with the connections we’ve made with our micro influencers, we’d like to show them off a bit. First off is @siannawestley who was one of our first sign ups and has worked on multiple campaigns with multiple brands including our own campaigns and MONAT. Here’s a...

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Meet the Influencers. Beth Goodrham

Meet the Influencers. Beth Goodrham

04/03/2019

Another great connection we've made. This time it's the turn of stylist Beth Goodrham. How did you get started on Instagram/Facebook/Twitter etc? I started way back in 2011/12 with my blog, Style Guile. As a result of that, I also opened accounts on Twitter, FB, IG etc....

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Meet the Influencers. Natasha

Meet the Influencers. Natasha

03/03/2019

Another of our great connections is Natasha @amumsstyle who signed up and landed a campaign with Krisp Clothing. Here’s a little insight into how she runs her fabulous show. How did you get started on Instagram/Facebook/Twitter etc? I started my Instagram because I was inspired...

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Online Haters and bullies

Online Haters and bullies

01/03/2019

Online Haters and bullies are something that continues to happen and can really get you down. Personally, I was taught if you don’t have anything nice to say then don’t say anything at all but hiding behind a keyboard spouting negative, offensive comments is all to easy. If you...

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