Influencer marketing is now the most effective form of advertising. Influencers have authenticity, trustworthiness and a loyal following making them so much more effective in promoting a product. So how do you become an influencer? Here’s 10 things we think are essential to becoming a successful social media influencer.
Numero uno! Finding Your Niche.
You may not fit in to the usual categories like travel, hair and beauty, product review etc. so grab a pen and make a list of the things you love. You never know, you may just come up with something truly unique, take @breadfaceblog on Instagram for instance she has a thing for bread (you read correct) if you’ve not seen her profile you should check her out. Very Niche but with over 200k followers she’s doing fantastic.
Number Two! Picking a platform.
It is unlikely you will be successful on all social media platforms (not at first anyway) so pick one platform to focus your efforts on to begin with, once you’ve grown your following for that platform then branch out.
Number Three! Create a social media plan.
Sounds a bit full on right? It shouldn’t be, it can be just a simple list of ideas to post and when to post them would be a good guide to follow to stay consistent. Just don’t wing it. All the social media platforms have optimum times your post will be seen throughout the day, so take a look at what’s what and what works for you.
Number Four Yo! Our favourite. Create some great Content.
Creating great content is where you will be focussing the majority of your efforts to make the best content you possibly can. Think about what you can do to improve your content; would specialist lighting enhance your videos? Would a new lens add to the quality of your photographs? You don’t have to spend lots, but if you want to make a success of yourself, it’s a good idea to invest in some good equipment. Check out some of our other Tips & Tricks posts to see what we recommended.
Number Five! Do something unique.
Doing something unique is tied in with finding your niche really. I’m sure you’re aware of all the lifestyle bloggers out there, you may follow a few of them but there are just as many unsuccessful ones who have failed because they are the same as everyone else. Don’t be afraid to be different!
Number Six! Be Consistent.
Releasing your content at set times gives your followers a reason to subscribe, if you don’t create new content consistently why should they subscribe - they wont be missing out on anything.
Number Seven! Collaborate.
One of the easiest and quickest ways of growing your audience following is to work with bigger Influencers, but remember there’s not as much in it for them as there is for you, so you’ll have to make it worth their while one way or another.
Number Eight! Be Engaging.
Probably the simplest and easiest thing to do on your way to being a successful influencer (in the beginning) as you’ll not have as many followers but respond to every comment, follow new followers back etc.
Number Nine! Promotion is key.
You’ve created all that great content but what good is it if nobody will see it? Share it, use the tools available to get the most from each post. Last but not least Number Ten! Use the Data. Using the data and analytics available on most social media platforms is an awesome way to find out all about your followers, where they’re from, how old they are, look at which posts get the most likes and comments. Knowing what your followers like will help you to create more content they want to see.